Stephen Urquhart, President of OMEGA warmly welcomed this exciting partnership, emphasising that George Clooney had been specifically chosen to represent the brand, as in keeping with all the other members of the OMEGA family, he shares the same philosophy and values: "In building such a successful career as both an actor and director, passion and dedication have motivated many of George Clooney's professional decisions; his proactive approach to sensitive humanitarian issues further characterise him as a man of integrity possessing a pioneering spirit, attributes which are the very essence of OMEGA. I am therefore absolutely thrilled to welcome George to the OMEGA family."
Commenting on his new role with OMEGA, Clooney declared: "My uncle gave me an Omega in 1969. It was my first watch. That was the year that the Apollo 11 crew took Omega with them when they walked on the moon. I couldn't have been prouder. This company has always been a symbol of class and prestige and I'm honored to be a part of the Omega family - I feel like I always was."

George Clooney has shown tremendous versatility in the roles he has undertaken, not only as an actor but also as a writer, director and producer. His acting skills have been recompensed on many occasions: he received an Oscar in 2006 for his performance in "Syriana," as well as being nominated as director and writer for "Good Night and Good Luck." He has twice been honoured with a Golden Globe Award - first for his role in "O Brother, Where Art Thou?" and for best supporting actor for "Syriana."

In 2002 George Clooney directed his first feature film, "Confessions of a Dangerous Mind" followed by "Good Night, and Good Luck." in 2005. Among the many awards Clooney received from "Good Night, and Good Luck." include an award for "Best Screenplay" at the Venice Film Festival. Clooney received yet another accolade in October 2006 with the Amercian Cinematheque Award in recognition of his significant contribution to the entertainment industry and the art of motion pictures.

George Clooney is the perfect complement to the elite ranks of OMEGA's champions and high-achievers from the worlds of fashion, science and sport, all of whom perfectly define the brand and its ethos. Clooney joins another star of the silver screen and OMEGA brand ambassador, Nicole Kidman, who played his on-screen partner in the 1999 film 'The Peacemaker'.
Although George Clooney has received critical acclaim for his performances in front of and behind the lens, he currently holds the title of "Sexiest Man Alive" which he also won in 1997.

More recently George Clooney has taken on another role this time on the political stage as he campaigns relentlessly to resolve the humanitarian crisis in Darfur.

OMEGA, the prestigious Swiss brand, member of the Swatch Group, the world's leader watch manufacturer, was founded in 1848. For more than 150 years, the brand has been synonymous with excellence, innovation and precision, making it the only watch brand to be associated with the conquest of space, and the brand that has provided from 1969 the "Moon Watch" – the one and only watch worn on the Moon.
Faithful to its original pioneering spirit, OMEGA continues to make technical and watchmaking history with innovation in areas as diverse as sports timing, precision technology, and design – innovations that led to the conquest of ocean depths and space. Most recently OMEGA became a partner and a technical advisor of SolarImpulse, a project to circumnavigate the Earth with a solar-powered aeroplane. Through numerous partnership agreements at the top level of competition, in various sporting disciplines such as golf, bobsleigh, yachting, athletics and swimming, OMEGA has actively supported for many years the ideal of perfection and precision, personified by the brand's sports ambassadors. OMEGA's fashion and cinema ambassadors remind us that the brand's image also extends the world over to other spheres of excellence. Since 1932 OMEGA has been the Official Timekeeper of 22 Olympic Games and has been called upon to time those of Beijing of 2008, Vancouver of 2010, and London of 2012. From its creation OMEGA's history has been replete with examples of innovation, record precision, audacious design, pioneering spirit and a tradition of excellence in watchmaking. This tradition was further demonstrated in 1999 by the launch of the famous and revolutionary Co-Axial movement, developed with the famous British watchmaker George Daniels and constituting one of the 20th century's major innovations in watchmaking excellence.